These examples of content marketing are among the best we’ve found. What they have in common:

  1. The examples are unique
  2. Each uses multiple media to tell it’s story
  3. They are thoughtful and not gimmicky
  4. They’re not just about the company or product, but about the prospects

Why truly unique content marketing wins –

Why multiple media is important in content marketing examples –

Why gimmicky examples of content markeiting are like candy (unsatisfying) – I’m just like everyone else. I love good eye candy.

Why making it about your prospects is important –

Content Marketing Example #1 – Axe Black Chill line

Unilever’s Axe products are a $2.5 billion global brand with relentless growth. Retail sales jumped 13.6% from 2010 to 2011 and the more recent stats look even better. They have been doing great marketing for over a decade.

Axe “spends a higher percentage of its marketing budget on digital than does any other Unilever product. Axe has product placement in video games, funds branded sitcoms on CollegeHumor.com, and it was one of the first sponsors of now-popular sites like Heavy.com and XFire. It develops its own games, such as Axeman, a saga about recruiting women for a party that was released for mobile and PC this summer. And earlier this year, it launched an online comic book that was rapidly published chapter by chapter: Fans could suggest plot twists, and the artists would draw commenters in as story characters.” Source

Further Reading

Business Insider article, “How Axe Became The Top-Selling Deodorant By Targeting Nerdy Losers”

Fast Company article, “HOW AXE BUILT A HIGHLY SCIENTIFIC, TOTALLY IRRESISTIBLE MARKETING MACHINE BUILT ON LUST”

Content Marketing Example #2 – Become A Kingsmen

This is a brilliant example of content marketing that fits all our requirements. Google and 20th Century Fox built the elements of this amazing experience using Google street view, Google maps, Google Chrome, and Youtube. At one point, it requires you use both your laptop and smart phone at the same time.

Kingsman – The Secret Service – Case Study from UNIT9 on Vimeo.

Further Reading

Learn more about this multi-media, immersive example of great content marketing.

Content Marketing Example #3 – American Express Open Forum

This one is all about content. Video and writing mostly. These guys are taking the approach of pulling in partners to an entirely new level. They must have a ton of companies and writers working on the content for this site. And it’s not cheap writing. You can smell cheap writing a mile away. These are really useful tips and tricks. I find myself drifting around in here reading multiple articles every time I visit.

One ding on this site, I don’t see them driving a lot of social sharing. Even great content needs a little push every now and then. They should be paying for some Facebook and Linkedin sharing.

Look through the Open Forum site

Take a strole around the site, but time yourself. See if you get out before I did. My shortest stay in this information-rich resource is about 4 mintues.

Other resources you might find interesting

Hand-painted bras
Sapphire Chic Fashions mission is twofold, to bring quality custom and readymade fashions to all sizes. We are dedicated to dazzling fashionable styles. Let us design an outfit just for you, or look at our ready-made items and select from there.

techbyrequest.com
Our highly trained technicians have years of experience and have served thousands of customer’s computer support needs both on-site and through secure remote access. Our computer services in Dallas-Fort Worth include data recovery, network repair, computer hardware, computer maintenance, software maintenance, virus removal services and much more at very affordable prices.

Click here for more info about gate repair in Houston
Lone Legacy Automatic Gates in Houston Texas, is a family owned and operated residential gate repair and commercial gate repair company that provides driveway gates, electric gate repair, gate openers, iron driveway gates, wrought iron gates, and access controls to the River Oaks community in Houston Texas, and surrounding cities.

If you are looking to rent a townhome in Dallas
Forestwood Townhouse Community at 5133 Forest Lane Place in Dallas, Texas has townhomes for rent in a prestigious area, at the intersection of Forest Lane and Inwood Road. We are one block from the North Dallas Tollway and two blocks south of LBJ (I.H.635). Our central location offers easy access to downtown Dallas, DFW and Love Field airports, and we are within eight blocks of two major shopping malls. Within a two-mile radius there is a public elementary, junior high, and high school, as well as several private schools.

Find an SEO Consultant in Arkansas
When you want the best minds in the SEO industry on your side, look no further than Little Rock SEO Company. We’re a team of highly sought after internet marketers that are located right here in Little Rock, Arkansas.

Visit the website
Office cleaning Dallas businesses turn to is DBM. Top notch Office Cleaning Dallas firms rely on day in and day out.

Read more about them
Ozone therapy, a revolutionary medical treatment producing far reaching results in human health care has now become a reality and is being practiced in the world today. With the noble intention of bringing up a healthy humanity such a privileged medical specialization is made available. It is blissful realization that millions of people in the world are going to be very fortunate in having such a splendid medical therapy. This therapy, first of it’s kind in the world, is being offered by Ozoneuniversity.com. This includes ozone therapy, a therapeutic diet and therapeutic counseling sharing the harmony as a whole.

Barry Cull Psychology Blog
Barry Cull Psychology Blog

What they say about their Frisco carpet cleaning service
Carpet cleaning company based in Frisco, Texas uses ROTOVAC to get carpets cleaner, remove dust mites, improve air quality! Non toxic, baby & pet safe, hypoallergenic, environmentally friendly. Tile and grout cleaning services.

Rock and Roll Hall of Fame
The Rock and Roll Hall of Fame and Museum, located in Cleveland, OH, welcomes you to RockHall.com.

Click here
Learn about our home automation services; control your temperature, lights, live video surveillance, home theater, shades, and security systems remotely on your smartphone.

Visit their website
We set out to breed the very finest Wagyu possible using elite and outcrosses genetics expanding the bloodlines that were common in the U.S. This philosophy also keeps U.S. cattlemen current with the proven successful trends in both Japan and Australia.