At ion Leap, we’re constantly coming up with the best content marketing ideas for our clients. We’ve got over 25+ years of marketing experience guiding everything we do.
How do you define the best content marketing ideas?
We might define the best content ideas differently than you. At ion Leap, we love great creative ideas. But we also love watching the needle move in terms of website visits, form completions, and especially lead conversion.
That is called being a marketing partner.
I came up through the traditional advertising industry, when all creative people measure themselves or how many creative awards they were winning. I won a lot.
- One Show
- CA Magazine
- Toronto Art Director’s
- Canada’s Marketing Awards
- Print Magazine
Now, in my relatives old age, I can honestly tell you that we cared much more about winning award shows than we did about how much product or service our clients sold. I was at least a little bit different. I took great pride in watching the sales of Chock Full ‘o Nuts coffee shoot through the roof after my campaign launched. I was proud to achieve both goals with that campaign – awards and sales.
Now, as I watch the industry websites, I see the same sort of attitude developing. A lot of content marketing ideas seem to be heavily produced, yet thin on ideas.
At ion Leap, we focus on the mindset and goals of your prospective customers first. Content we create for our clients websites answers the questions and concerns, hopes and aspirations of their prospects. It can, and definitely must be beautifully and wonderfully produced. The ideas must be big, new, eye-catching, and exciting.
And they must produce sales.
These companies are successfully using their websites to achieve sales –
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At ion Leap, we’re constantly coming up with the best content marketing ideas for our clients. We’ve got over 25+ years of marketing experience guiding our content ideas.