Are you looking for the best content marketing firm? Read what ion Leap has to say about content marketing and getting return on investment (ROI).

There is a lot of hype on the Internet about great content marketing examples. But as you’re looking at them, what you don’t have access to is the actual dollar results. Without that data, all you have to determine what you think is “great” is your subjective opinion. And that’s what’s really going on at websites which feature “cool” content marketing ideas.

Really the game has not changed much in the last 30 years. Our creative director tells stories of how many awards he was able to win in the print and television awards shows by doing what was viewed as “cool” advertising. Now we focus exclusively on one thing – return on investment for our clients.

  • ROI is measurable
  • ROI builds companies
  • ROI builds lifelong fans

But can you have both?

That is the perfect question. At ion Leap, we have proven that you can.

While we no longer bother to enter our work into award shows, we are firm believers that the best creativity stands out and helps companies gain attention in a crowded and confusing mess of Internet content marketing.

We always start with strategy, but we are never handcuffed by it. Strategy is a platform on which you launch rockets. We have had some hugely successful missions.

And most importantly each of those missions had attributable, highly successful return on investment.

“But I know what I like”

Now, if you’re looking for content that you like, that’s an entirely different matter and a useful exercise – especially if you’re an expert in your business category.

We have taken on some very complex clients in our day. One of the most challenging was a company that made computational fluid dynamic software for aerospace engineers (That’s not even easy to type, much yet blog about).

As you can imagine, such an undertaking is very involved. We aren’t aeronautical engineers. So we had to invent an enitrely new way to pull informaiton from the thought leaders at the company, then write that into meaningful content. If you look around our website, you will find out specifically how we achieved this.

Another way we achieved content that the client and their peers found useful and interesting was by pulling in thought leaders from outside the company. This served multiple purposes.

  • It made them love our client all the more
  • It gave us a much larger social media reach because they shared it with their fans
  • Our client gained instant credibility

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Are you looking for the best content marketing firm? Read what ion Leap has to say about content marketing and getting return on investment (ROI).