At ion Leap, we think too many companies forget that the social aspects of social media marketing are critical to your business’ success.
We like to think about Social Media as a party. If you showed up at a party and spent all your time trying to sell your services, you’d likely never be invited back. However, if you offered everyone you spoke to an interesting perspective based on your years of experience in industry, life, travel, etc., you’d not only get invited back; you’d likely get lots of dates.
Benchmarking, Reporting, and Changing Course
When it comes to social media, ion Leap is agnostic. We start out testing all media, and if one shows traction, then we work it very hard to drive engagement and traffic over to your website.
One of our B2B clients is a big believer in Linkedin Groups. They’re basing this decision on a gut feeling rather than data. So we began an effort to see if Linkedin could actually produce qualified leads for their highly considered purchase.
It hasn’t delivered. But a test we did on Facebook (yes, Facebook), which delivered an impressive number of qualified leads. And when we do a promotional push, the spike in traffic to specific landing pages is tremendous.
Unusually Successful Businesses Who Used ion Leap for Social Media
We have great case studies of simple and effective techniques like crowd-sourced content for YouTube videos. In many cases, we then marketed videos our clients’ customers sent via Facebook, Twitter, Google+ and Pinterest. These videos were then spun out through the personal Facebook pages of the resort’s followers.
We regularly find inventive ways to engage prospects through: