A content marketing agency must be part storyteller, part strategic partner, and part insomniac.
Managing this 20-headed beast is a lot of work.
When you see it done correctly and with enthusiasm, the results are simply staggering. Our favorite day of the week is when we check Google Analytics after an aggressive push using our clients’:
- Linkedin Groups
- Pinterest (yes, even for B2B)
- Blog Talk Radio
- YouTube videos
- Google+ communities
Very few companies can do content marketing themselves
We don’t blame companies for trying, but your staff is already over-worked. Getting them to write truly engaging blog posts and manage all the social media channels is just not going to happen with anywhere near the intensity that ion Leap brings to it.
And it’s that intensity that gets real, measurable results.
If you’ve got dedicated people working away, consider bringing in ion Leap for one of our content marketing packages. Our team will take on special projects with a finite ending date. You’ll know you’re getting great content; optimized with perfect SEO; all within a specified budget. Your team will appreciate getting a break.
Alternatively, consider using us to train your team.
Very few content marketing agencies succeed like ion Leap
We’re evangelists about content marketing. It’s why our agency keeps our client relationships longer than our SEO cousins, with greater results than our traditional agency cousins.
When we leave our first capabilities meetings, we often hear, “No other agency has ever explained content marketing like you do. I finally understand it.”
In July 2011, the Tour de France was winding through the Pyrenees Mountains. Lance Armstrong got into a breakaway group of 9 and Twitter hashtags were buzzing wildly about the news.
Watching the feeds from my office, I remembered that we had posted content about Tour de France teams going gluten-free to reduce inflammation and improve recovery time between Tour stages. Our client, Simply Shari’s, made gluten free cookies, pizza and pastas.
I prepared my tweets and waited until the moment the stage was over and the tweet stream slowed down a bit. Then I dropped in a series of tweets.
That night, after midnight, I checked Google Analytics. It looked like Aneto, the highest mountain in the Pyrenees.
This is just one of many examples of inventive content marketing by an aggressive content marketing agency. We can do the same for B2B, tech, and consumer product marketers. Contact us.
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