“CEO Martin Sorrell told BBC Today program there has been a “trifecta” of pressures on the business, and that the “digital disruption” was forcing companies to change their business models and reach customers in different ways.” (NASDAQ)
WPP is now predicting zero net sales growth for the remainder of 2017.
The problem with all the news coverage of this is none of them explain the digital disruption issue.
TechTarget defines it thus: “Digital disruption is the change that occurs when new digital technologies and business models affect the value proposition of existing goods and services.”
When will ad agencies get in front of the digital revolution?