A computer program known as Eugene Goostman had tricked 33% of the real humans being tested into believing it is human during a 5-minute text conversation. Computing pioneer Alan Turing said this is enough to claim that the computer is “thinking.” You can read the June 9 article in The Independent. The program was written by a team based in Russia. The test was conducted at the Royal Society in London and organized by the University of Reading
So can it write your blog?
Xapagy uses Xapi, a mixture of English and computer language, which allows for easier communication. NewScientist.com has the best explanation I’ve read on how this works. It’s the work of Lotzi Bölöni, an associate professor for the University of Central Florida’s Dept. of Electrical Engineering and Computer Science. I’ve posted a link to Bölöni’s research paper below, but in the meantime, here’s the abstract –
“We introduce the Xapagy cognitive architecture: a software system designed to perform narrative reasoning. The architecture has been designed from scratch to model and mimic the activities performed by humans when witnessing, reading, recalling, narrating and talking about stories.”
The paragraph below from the New Scientist article is a harbinger of our blog writing future, or lack thereof:
“Currently, Bölöni must translate all material for Xapagy to learn by hand, a major bottleneck in giving it a big enough memory to be able to tell rich, interesting stories. Once it can build up a large enough back catalogue of stories, Bölöni expects Xapagy will be able to think up entirely new stories on its own.“
Would you let a computer be your blog writer?
The answer probably depends on how you think of your blog. Is it a chore? Or do your people fight over who gets to post that week? Chances are, it’s viewed as a chore.
Many companies are already approaching their blog robotically. Some are hiring $25 blog writers, or worse, and posting what they get back with almost mechanized regularity, as though it doesn’t matter. In what way is that not like a computer? Others are putting up 200 – 300 word posts that offer not real value to the reader. They simply put a check in the box – “yes, we posted on our blog this week.”
The one thing that is missing from both approaches is insight. That’s what draws readers to your website. Regular posting of original, high end ideas will keep them sharing your content via social media and keep them coming back.
Is there any way to make blog writing easier?
There are easier ways you can get high-value content up on your website? High-value means blogs that are truly remarkable, share-worthy, memorable. Said in one word – insightful.
We recently launched a website called FacesOfAphasia. The website exists for people with aphasia to share their stories or those of their aphasia heroes, their caregivers, companies, etc. We market the website using social media and the readers write the website for us. But if your company makes data center software, good luck getting your readers to write your blog for you. This technique only works for companies whose readers are highly motivated, passionate about the subject and how it fits into their world.
For most companies, there are no shortcuts. The company’s thought leaders must step up and think of ideas that are needed and valued in their category.
Further Reading –
Ladislau Bölöni’s article “Xapagy: a cognitive architecture for narrative reasoning” available for download at ResearchGate.com (It requires you open an account)