We spend about 85% of our time working on Internet activities – blogs, social media, graphics for Pinterest and Facebook, web videos, etc. But I still enjoy creating a great print ad.
There’s something wonderful about being riveted by a magazine or newspaper ad. The Internet is different. It’s not as tangible somehow.
I cut my teeth on print ads for all sorts of companies – everything from menswear retailers to forklift manufacturers. Now, as a New Jersey ad agency / content marketing agency, I still admire the well-crafted headline and a polished photo. While the measurability of the Internet is worlds better than print, I never tire of opening a magazine and being confronted by something I labored over.