Imagine an army of writers – literally thousands of writers in each company – sitting monk-like at their keyboards (or microphones using speech to text), crafting wonderfully written content for readers to enjoy and Google spiders to crawl.

Each 500-word treatise which each writer crafts will be uploaded onto the company’s blog in a millisecond or two. In the next millisecond, the spiders will have crawled it, categorized it, and judged it based on the nearly instant social media comments and “likes” – or perhaps based on facial recognition recognizing the number of those who glanced at the content and smiled.

That same day, several hundred videos could be posted, each filmed in 3D HD. The power of the petaflop will ensure that search engines can understand the spoken word, the visual content and the supplied metadata that defines what the content really is about.

Several hundred live conversations via mobile devices about the postings and videos might be listened in on, understood and measured against all this content. After all, while we have to respect privacy, we can still listen in and understand.

The question is, will the computing power of the petaflop and exoflop completely change what is created and how it is search categorized and understood?

Will the petaflop kill the written word and change how search marketing solutions work forever?

When you have a petaflop parked in your devices, think how much the world will change for those who create content and those who consume it.

First, who needs the written word any more? Already we see readership declining in printed material. Why will it be any different in the online world? When everything can be delivered quickly and simply via snippets of video, who will want to read anymore?

The wide availability of petaflop and exoflop computing will change things; there’s simply no doubt about it. While my wild imaginings might be way off the mark, I think anyone in the business of content writing and creation can understand that the availability of more and more computing power will mean I don’t sit on the floor of the Seattle airport plunking away at a keypad to get my thoughts down. And it won’t mean that we have dedicated content crafters who are subject matter experts. More likely, the ideas of many human “experts” will be instantly pulled in as an aggregate and instantly mixed in with the readers’ reactions.

Just today, a good friend in Seattle amazed me as he demonstrated Siri on his new iPhone. It’s a speech command app that is as near to human interaction as I’ve seen since Dave, the futuristic astronaut, was asked by the supercomputer Hal if he’d dream. This, plus the ever-growing power of supercomputing will make a big difference for us content companies.

And search marketing solutions will have to change. They’ll have to because the nature of what we search for and how search engines value content in a petaflop world will change.

Stay tuned.

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