Today, I sent my 800th Tweet. I couldn’t say how that ranks with other business owner / tweeters out there; it feels a little low to me. I guess it’s not so bad when you consider that I started tweeting for ion Leap on October 23, 2009 – not that long ago.
In that time, I’ve come to use Twitter for ion Leap like a lot of companies.
- To publish a tiny snapshot of my mind in a brief moment
- To promote some content that I’d like to drive traffic to; something useful, thought-leadership
- To let off steam
- Near the end of the day just because I’m giddy
Using social media for business marketing changes you
I really think it has changed the way my brain works.
ion Leap is busy. We’re growing and having some of the pains that come with that growth. I’m pulled in a lot of directions, putting out minuscule bits of communications for 9 clients now. It’s a lot to juggle. Nine clients using some mix of:
- Print ads
- Radio Campaigns
- Website content marketing
- Direct mail
- Search marketing
- Guerilla marketing
- Email marketing
Digitally-driven marketing people must manage more and more moving parts, yet make each of them meaningful and high impact.
Just this week, I posted a simple message on a Facebook fan page we manage encouraging (okay, bribing) fans to write a blog post for us in return for free product. We achieved an instant spike in response, one of our highest weeks ever. Those little moments, one of many each day, can be truly satisfying. Earlier in my career I might have one of those moments each month. Now it’s several a week. Nano life has its advantages.
I’ve come to believe there aren’t many ways to mess up social media for your business
Sure there are the obvious ones, but if you take a more casual view of how you’re communicating, look at it as a nano communication, then the odds are you’re not going to really mess much of it up. In fact, I’ve come to believe your small mistakes will give you a better social media personality among your followers.
Social media mirrors life, really. Most of us are now living nano lives as well. Managing to enjoy smaller moments and shorter conversations. Interruptions are the norm.
As I write this, it’s late at night and I’m able to focus pretty well. It looks like I’m up to about 350 words already. As I glance back through this post, it appears to be a fairly cohesive series of nano thoughts. And where it’s not, I’ll string in some conjunctions and call it a blog post. A lot like life.