It’s late Friday night after a long, grueling week of helping rank clients higher on search engines. I really should be off to sleep… I’ve gotten so little this week. You see, Ion Leap does SEO (I cringe to use the acronym) the honest way. We work at it, posting relevant content via blog writer teams; using social media to drive folks to that content; and being good Internet citizens on behalf of honest clients.

Then there are the SEO scum who cheat the system

Don't hire SEO pond scum to "help" your website
The system has been bilked for a very long time. I’ve written about this before. Read more about SEO scams here and more here if you’re really bored. My theory is that Google was simply recognizing that thousands of people are employed by these sleezy SEO companies and no one wanted to see folks lose their jobs. But, enough is enough.

Now it’s time for an honest assessment of companies based on what they offer consumers; and nothing else. The ranking algorithms of search engines are complex, yet mostly honest. They look at how long a website has been around – you have to earn it.  Then they look at what you say on your website – you have to be an authority. Then they (sort of) look at how many people think you’re an authority by linking to you – that part got mucked us just a weeeeeeeeee bit. This is the part that one search engine is clearly going to clean up. Maybe the others will as well.

Justice, thy name is Google

This is the fourth such article I’ve seen about SEO scams over the past few months. (Article here) I’m so delighted to read this that it warms my heart. The poor consumer doesn’t really know what determines which search results show up on the left side of Google or Yahoo. I’ll tell you why they are there – OFTEN, THE COMPANY SHOWING UP PAID A TON OF MONEY TO DRIVE THOUSANDS OF LINKS TO THEIR WEBSITE.
Period.
End of story.

The number one criteria for ranking companies high on the left-hand side of Google for faaaaaaaar too long has been how many links were pointed at your website. An entire industry sprang up to meet that need. 90% of them are SEO scum but, hey, it’s a job.

Now, it appears that it’s time for search engines to get honest about how “gamed” they’ve been over the past 10…er….20 years by this practice. But, once again, it’s Google who takes the lead. Bless them! Yahoo was looking so creepy in what showed up that I saw no logic logic to it at all (unless it was the logic of the almighty dollar).

Still I worry about honest SEO

The article above seems to want to reassure us that only “12% of search queries” will be affected by this. Well, which 12% ? I hope it’s not just the huge companies. What about the smaller companies who can’t afford to have an army of SEO scum pointing millions of links at them?

This article pretty much condemns Google. The most damning part is the Hitwise statistics which point out the 82% of searches on Bing are considered successful by users while only 66% of searches on Google are useful. “Useful” being measured in terms of bounce rate (or how long the user stayed on the website suggested by the search engine).

I believe it’s time that all search engines get real about what consumers want. Give up on the scam of link scumming and get serious about content. You might say we’re biased because we’re a content writing company. I’d counter that we’re also a group of folks who use search to find the best results, and we’re tired of the crap showing up in our queries. Give us content that answers our questions and solves our problems.

If you run a company who depends on your website to drive new customers in the door, then stop looking for the quick way to scam the system and build something real on the Internet. Stop going to the SEO scum and call Ion Leap instead.

Ion Leap builds lasting brands with valued content.

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