This time of year, there are lots of spooky things going on out there. On the Internet, we get horrified by looking at some of the techniques used in an attempt to trick Google into better rankings. Google wants you to earn your ranking on their search results. There’s really no easy way to achieve page one. But that doesn’t stop the SEO ghouls from trying.
1. Plagiarized Content
Google spiders crawl the Internet looking into all the websites out there; millions of them. If they look through yours and find content that (a) matches some on another website and (b) was posted after that one was, then they’ll drop your ranking. And they’ll drop you hard.
Recently I got a call from some SEO ghouls in India who found us on a search for the phrase Blog Writer. Their client had been on page 2 and wanted to get to page 1. Problem is, they didn’t want to earn it, so they hired this company from India who was paying their writers about $1 for 300 words of content. Naturally, the writers lifted content from another cell phone company website and dropped it onto the new site. Google dropped the client down below page 40. Scary!
2. Cheap Foreign Writers
On this website, I found an anonymous job posting -
- “What I prefer to pay is about $1.20 per article, but feel free to bid. (experienced and inexperienced!) Please note that others bidders may bid lower than this amount. So bid accordingly.”
If that’s all I was offering writers to work on clients’ website content, I’d post anonymously too.
This SEO company is looking for blog writers to create 300-word articles about technology – a B2B category – and he’s only going to pay $1.20 per article. Technology is an area that takes time to write and because your audience is knowledgeable, you have to write something of interest for the company’s prospects. Presumably, they know something about technology. But this SEO hack wants to pay only $1.20 per 300 word article. Of course, he’ll mark that up and charge his client more. But the copy will be total crap.
I can’t imagine which technology company the above SEO guy has as a client. Are there companies out there who actually want their website to have the cheapest content possible? Do they know this is going on? I highly doubt it.
3. Link Farming
When you see cute phrases like this, it’s usually time to run the other way. Link farming is the SEO company’s favorite way to rank sites higher. They set up these “farms” and plug your URL into them. The sites exist as nothing more than tons of pages with hundreds of links on them, usually pointing to other pages with links on them. Their goal is to rank their sites higher because of all the links. Then, when they place a link to your site, your rank benefits from their higher link authority. Problem is, these sites are now losing their value.
Even as Google is spanking this practice, the SEO hacks are trying to stay ahead of it by adding in some spun verbiage around the links and choosing meta data that’s appropriate for each page. Like all such practices, this one won’t work for much longer. Problem is, if your site is listed on these farms, you can bet the SEO companies won’t bother to take them off and you’ll be hurt.
4. Content Spinning
I’ve written recently about content spinning. You can read more about it at this link; but I’ll summarize it here. To avoid paying qualified subject matter experts, SEO ghouls will go in and pull bits and pieces from other websites, change just enough words to throw Google off, then use it on their client sites.
If content spinners come in to work on your site, they may also take the existing content from there and blend the words up to throw Google off. Pity the poor reader who stumbles into your site looking for good information. They’ll find some kind of un-readable mess instead.
5. Doing Nothing
I saved the scariest for last. This is the one most companies practice. They park content online and don’t update, optimize, or even think about writing to intersect with the changing search requests of their customers.
The good news is, doing nothing won’t hurt your rank. You’ll still be down below page 5 on what your prospects want. And there you’ll stay – the living dead.
Ion Leap uses blog writer teams to help companies intersect with their prospects’ searches. We practice only ‘white hat’ content creation and linking strategies. As a result, the success our clients enjoy takes longer to earn, but it also stays on top more permanently. If you’re ready to turn your website into a living, breathing, vibrant online entity, put our techniques to work for you. See the “contact” link above.