Not long ago, a young web “guru” called to tell me the latest techniques he’s using to “trick” the Google algorithm. His gimmick is known by the lazy hacks of the world as “content spinning.” As a white hat blog writer, this and other practices like it make my skin crawl.
This shouldn’t surprise anyone who’s dealt with SEO gimmicks. While there are terrific options out there among SEO companies, and SEO is much needed on websites, we’ve all had our fill of the scammers. But, since it’s approaching Halloween, let’s dwell on scary web practices for a few posts, shall we?
Click here to play appropriate scary music as you continue to read.
Content spinning and other nasties
Content spinning is a way of taking existing content and muddling it together in a way that looks just new enough that Google won’t recognize it as plagiarism or re-hashing. Basically, they change just enough of the words that it looks like new content.
It’s kind of sad, really, that companies are paying people to do this for them; or maybe the companies don’t know. Maybe the hucksters are simply doing it without telling their clients. Either way, it’s reprehensible.
Think of your prospective customers. They find your site using a Google search, hoping to learn an answer to their problem, or get some advice, or even buy something. Instead, they get some muddled thing that reads like a Frankenstein; a head from one place, a leg from another, a brain from yet another.
As we speak, the same companies are probably inventing other techniques to earn a ranking on Google without providing any real value in the digital world.
Google will eventually figure out a way to spank this behavior
I’m not sure how the algorithm will get around this issue, but it will. It’s a shame that Google has to devote man-hours to fighting the hacks out there who perpetrate these scams – link farming is another – but it’s the only way they can protect the Google brand. They want to provide the best search result, so you can count on them to get this figured out.
In the meantime
If you’re a company who’s hired a fast-talking SEO company – who promised you’d be on page 1 in two weeks or so – shame on you. There are good alternatives out there. There are companies who create carefully thought-out content that readers AND Google will reward. Look through your website and, if it reads poorly, you should talk to your writer teams to make sure they’re not spinning. If they are, FIRE THEM. They’re destroying your brand. Also, stop looking for instant success. It doesn’t exist on the Internet any more than it does in the bricks and mortar world. You’ve got to earn your place here.
Ion Leap leads with high-value blog writer teams
We never promise instant results on the web. Instead, we build lasting brands with –
- Strategic insights
- High-value content
- Careful linking plans
- and Patience
If you’d like to build a lasting brand on the Internet, let our blog writer teams craft it for you. We combine a subject matter expert with a strategic SEO expert to help your brand intersect with the phrases your prospects seek in search.
We do it the right way – we earn it.