At Ion Leap, we believe your website and other marketing content = your brand. So, obviously, great content writing is critical. But what defines great in the field of content writing?

How your prospects define great content writing

People use search primarily to solve problems and find information. If your website has the kind of content which helps them to do this, they’ll love it. They’ll even recommend it to their friends. If they have a blog, they might put up a link to it.

How search engines define great content writing.

Many people don’t know this, but search engines define it the same way you do. In fact, they define it exactly as you do, because to make money, search engines must deliver the best search result. But they have to go about it differently. Search engines have to use your code and your content to understand your website. And if they like what they see, they’ll rank it higher when they present their results. So what they look for content that seems like it will solve the problems and give great information to those searching.

Google and Bing (not so much Yahoo) are attempting to mirror what humans look for in search.

Right now, Google and Bing look for about 400 words content with contextual use of the specific key phrase that your customers type in. They tend to like linking, but soon they’ll punish those websites who are doing nothing more than what I call “link farming,” having completely unrelated directory sites link over to them. Google and Bing want the sites on the other end to have good content as well. Think of it as a credible person recommending another credible person. It carries more weight.

Ion leap brings the two together for search success.

We will bring a great content writer together with a marketing-driven writer who will optimize that great content writing so the key phrases which folks are looking for are scattered through the copy in just the right formula that search engines want.

Google changes their algorithm to keep us on our toes.

We’re always seeing the rankings change; sometimes it takes big swings, so Ion Leap must scramble. There really is no silver bullet. Just like in your traditional business, your online brand must change and adapt to stay on top. That’s another reason Ion Leap succeeds. We’re process driven an always looking for the best way to keep our clients on top. Content writing and management will always be the thing the search engines reward because it will be the thing your prospects (who are also Google and Bing customers) want and need.

By being strategically driven, Ion Leap is in touch with what customers want in particular categories. Rather than just focus on the search engines, we plot and plan to get your website attractive to your prospects. And that’s just what Google and Bing are doing. By keeping our eye on the marketing motivations, we’ll marry up your content writing to your prospects, and Google and Bing will reward that.

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17 Responses to Strategy-driven content writing

  1. [...] Strategy-driven content writing Content writing and management will always be the thing the search engines reward… Read More [...]

  2. [...] Strategy-driven content writing Content writing and management will always be the thing the search engines reward… Read More [...]

  3. [...] Strategy-driven content writing Content writing and management will always be the thing the search engines reward… Read More [...]

  4. [...] Strategy-driven content writing Content writing and management will always be the thing the search engines reward… Read More [...]

  5. [...] investigated the cost of various advertising options. (Chances are you haven’t thought of content writing on your website as one of [...]

  6. [...] past week, I was driving to my office for another busy day of content writing when I heard a radio commercial for a kitchen remodeling company. At 8:30 a.m., they wanted me to [...]

  7. [...] on billboards is difficult to measure for most advertisers. It’s not hard to measure ROI on content writing. You can continue to measure it for many years to come because, long after your billboards are [...]

  8. [...] – 70% of all searches happen on Google. So, how can the blog writer keep up with tons of content writing regularly [...]

  9. [...] writing Lately I’ve been reading several wonderful books, not a single one of them about content writing. “The Voytage of the Vizcaina, the Mystery of Christopher Columbus’s Last Ship,” [...]

  10. [...] worth examining the question of how well we’re doing at quality control. (Being involved in content writing, I have a horse in this race – full disclosure.) Craftsmanship, while clearly an older [...]

  11. [...] writing on the Internet these days, you’d think there would be no need for marketing driven content writing. But take a stroll around and you’ll see why we make a distinction between what we do and [...]

  12. [...] so I’ll use them as a good case in point. Now is the time for homebuilders to pour on the content writing and flood their websites with [...]

  13. [...] many websites, so little strategic content writing. It’s a national pandemic. Okay, slight exageration, but this much is a fact – most [...]

  14. [...] matters; especially in content writing. A critical part of SEO success is how often your website’s content is updated. I know the [...]

  15. [...] You won’t generate enough money to travel to the mother country, but you’ll make a few bucks. Content writing has real value and there’s tons of it lying around [...]

  16. [...] to your audience, to add value, to make Google love your words. Over the last 5 or 10 years, content writing for the web has made my life far more [...]

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