At Ion Leap, we believe your website and other marketing content = your brand. So, obviously, great content writing is critical. But what defines great in the field of content writing?
How your prospects define great content writing
People use search primarily to solve problems and find information. If your website has the kind of content which helps them to do this, they’ll love it. They’ll even recommend it to their friends. If they have a blog, they might put up a link to it.
How search engines define great content writing.
Many people don’t know this, but search engines define it the same way you do. In fact, they define it exactly as you do, because to make money, search engines must deliver the best search result. But they have to go about it differently. Search engines have to use your code and your content to understand your website. And if they like what they see, they’ll rank it higher when they present their results. So what they look for content that seems like it will solve the problems and give great information to those searching.
Google and Bing (not so much Yahoo) are attempting to mirror what humans look for in search.
Right now, Google and Bing look for about 400 words content with contextual use of the specific key phrase that your customers type in. They tend to like linking, but soon they’ll punish those websites who are doing nothing more than what I call “link farming,” having completely unrelated directory sites link over to them. Google and Bing want the sites on the other end to have good content as well. Think of it as a credible person recommending another credible person. It carries more weight.
Ion leap brings the two together for search success.
We will bring a great content writer together with a marketing-driven writer who will optimize that great content writing so the key phrases which folks are looking for are scattered through the copy in just the right formula that search engines want.
Google changes their algorithm to keep us on our toes.
We’re always seeing the rankings change; sometimes it takes big swings, so Ion Leap must scramble. There really is no silver bullet. Just like in your traditional business, your online brand must change and adapt to stay on top. That’s another reason Ion Leap succeeds. We’re process driven an always looking for the best way to keep our clients on top. Content writing and management will always be the thing the search engines reward because it will be the thing your prospects (who are also Google and Bing customers) want and need.
By being strategically driven, Ion Leap is in touch with what customers want in particular categories. Rather than just focus on the search engines, we plot and plan to get your website attractive to your prospects. And that’s just what Google and Bing are doing. By keeping our eye on the marketing motivations, we’ll marry up your content writing to your prospects, and Google and Bing will reward that.